Twitter Account Review: @jeffbullas
Today's review is all about Jeff Bullas:
He is the owner of jeffbullas.com.
Forbes calls him a top influencer of Chief Marketing Officers and the world's top social marketing talent.
Entrepreneur lists him among 50 online marketing influencers to watch.
Inc.com has him on the list of 20 digital marketing experts to follow on Twitter.
Oanalytica named him #1 Global Content Marketing Influencer.
BizHUMM ranks him as the world's #1 business blogger.
I found Jeff's Twitter account on one of those "good accounts to follow" lists and decided to give him a try. At first glance, he has an impressive following. At nearly 560,000 followers, you could definitely say he has a BIG presence on Twitter. He also appears to have good content that and posts consistently. Let's dig in a little further.
The BAD: No Engagement At All
One of the frequent problems I see on bigger accounts is their absolutely terrible engagement with their audience, even though they frequently recommend this to their followers. In this particular case, we see an account with over half a million followers and rarely any comments. I have personally left comments on multiple posts, with absolutely no reply. I would definitely give this guy a thumbs down for lack of engagement and absolutely no responses.
The BAD: Ghost Account
As I mentioned a moment ago, this guy does not respond to anything or anyone. From a user standpoint, it is incredibly frustrating and blows my mind that he could have 560,000 followers. This large following doesn't mean much if they are not engaged with you. In a sense, he is basically using his twitter account as an online billboard instead of an actual social media platform as it was intended.
Just imagine how much more effective his account would be if he were two simply respond occasionally. Don't get me wrong, I'm not saying that he has to respond to every single comment, but there are really effective users out there who at least respond to the first few relevant comments. My guess is that his engagement would skyrocket, right along with anything else he is trying to sell.
The BAD: Reposting Same Content
I have read multiple blog posts that suggest you establish your blog with anywhere between 25 and 100 blog posts before you really start to talk about your blog on a major scale. After you establish this foundation, you can begin to update and re-purpose your content as time goes on. This gives you plenty of social media content to use in order to build your brand and enhance your credibility.
On this particular account, he literally has a robot posting old blog posts every 15 minutes on the dot. Every single day, every 15 minutes, there is a no other robotic recycling of his old content. This is not necessarily a bad idea, except when you start to click on some of these posts they are several years old and have not been updated. Again, this goes in stark contrast with what he says even on his own blog!
The Good: Relevant & Consistent Content
The good news here is that we can definitely take a lesson from his consistency with the subject matter of his tweets. He is obviously someone you can look up in order to learn about digital marketing, social media, and general business advice. His posts all deal with that subject matter and there's very little variance. In other words, you know exactly what this guy is about and he is not trying to be anything else.
My Advice: Engage!
You might have already guessed it, but my advice to this guy is to simply engage on the platform. What do you have to lose? I have never quite understood why people will recommend smaller accounts respond to as many comments as possible and then once you get to be a large account, I guess you don't have to do it anymore? I find that to be terrible advice, as social media is designed to be social.
When you have a large following and no engagement, it is unlikely your audience will see your posts very often! If I am following 500 accounts, and only spend 5 or 10 minutes on the app, they're not going to show me something that I don't engage with. If you desire more people to see your posts, you are going to have to do more than simply post every 15 minutes. I don't know if I would trust this guy to do any of my social media marketing if he does not understand this very simple point.
Gary Vaynerchuk is a powerful example of how engagement on a large account should happen. He doesn't reply to every comment, but he replies enough so that his audience knows for a fact they are talking to a real person. His engagement is off the charts, and people will line up to buy his next book even before it is ever released. Not only that, users like myself find it pretty special when he replies to one of your comments.
The Blue Collar Consulting Group wants to help you get the results you want in business and in life. Social media consulting is our strong suit and we believe you deserve better than what you are getting. If you want more, let's talk!